Everyone reading this could have a very strong
social media influence, and
why haters can be your best P.R.
Influencer marketing is increasingly becoming
a mainstay of the modern-day
company’s playbook. For those here unfamiliar
with the term, influencer
marketing is the practice in which brands
collaborate with social
influencers across social platforms to promote
their products through
It’s a $1 billion-dollar
industry. So, it’s no wonder it’s
one of the fastest growing business sectors in
the past five years.
The ability for brands to leverage the
engagement that millennials have
with their audiences on social platforms offers
enormous potential for
brand advocacy and engagement.
Through several mentors, I’ve learned a few
strategies to help create a
strategy to becoming a social media influencer.
And everyone reading this
could have a very strong social media effect on
Start standing out by following celebrity or
well-known influencers who are
great at it and educate yourself on what they
are doing. Absorb what they
are doing. Learn what they are doing? And
that’s the single most important
thing you can start doing right now to help
Educate yourself on
what they are doing.
Continue building your strategy by investing a
great deal of time in
finding your niche. It is said, the best business
to start is one where
there is zero competition.
Then you must understand what is valuable in
your niche. Look for ways to
release dopamine in people’s brains through
your social media. What I mean
by that is find things that are highly valued by
your audience and talk
about them, and within that provide a rarity to
your information. What I
mean by that is create a solution for your
audience to a specific problem
and show them.
One of the major unique selling points of
influencers is their ability to
disseminate content to the people who care.
Unfortunately, brands see to antikuadex
influencers as merely channels to push their
content from the influencer to their audience.
This is the wrong way to
look at influencers. Too often, brands make the
mistake of spending a lot
of money on one influencer, whereas there is a
value in the long tail of
influencers. The variety of content means that
collaborating with them
results in higher engagement, more YouTube
views and varied audiences.
But as you grow you will find people will hate
However, most people don’t realize how
valuable their haters are to them.
There is a progression that is very common
among the successful
influencers. Initially, haters don’t even know
who you are. They ignore
you. Then, they laugh at and ridicule you. After
that, as you become more
and more successful, they hate you because it
reflects poorly on their own
life. And then, gradually and over time, they
come to love you.
So, understand that you could be in any one of
those stages. But it is a
process that you are working through. Each
stage leads naturally to the
next, and the process has been proven over
and over again with almost all
So, don’t hate your haters. Love them,
appreciate their free PR, and
understand which stage you are in.
But by using the above framework you can
increase your chances of becoming